
Separating rumors from reality + real economic development insight in College Station, Texas -- Home of Texas A&M University.
Episodes

Apr 4, 2021
Apr 4, 2021
24 min
Our first episode of 2021 covers a lot. So much, in fact, that we ditched the studio and did an actual tour of some of the fastest-growing areas of College Station to talk about what's new and what's coming.
Communications Director Jay Socol and Economic Development Manager Aubrey Nettles make stops at Jones Crossing, CapRock, Tower Point, the Lowe's Shopping Center and Midtown -- then finish with a lightning round that covers additional areas of College Station.
Keep in mind that this episode was shot for video, so the audio-only version cuts out some driving time and other elements that make a bit more sense if you're watching it. Want to see those? Check the YouTube link below!
All Up In Your Business is now available via:
Please subscribe, rate and recommend!
Have a suggestion for a future topic or interview, or just want to say hi? Send to jsocol@cstx.gov.

Oct 23, 2020
Oct 23, 2020
30 min
This is the first time College Station Communications Director Jay Socol has interviewed Economic Development Director Natalie Ruiz since the pandemic changed everything. In spite of the local, state and federal funding put into the hands of local businesses, we still lost far too many. So, now what?
In this episode, Natalie talks about her dual role of supporting local businesses while aggressively working to bring in more jobs that diversify College Station's economy. She also explains how her office's brand-new tourism division aims to bring people to College Station at a time when there is still a reluctance to travel, attend events and visit destinations.
Also in this episode is Economic Development Manager Aubrey Nettles, who is leading a holiday campaign to make College Station the Christmas destination in Texas, thanks in large part to a strategic partnership with Santa's Wonderland.
Nat finishes up with a few fun biz updates on things coming soon to College Station.
All Up In Your Business is now available via:
Transcript + video link: https://bit.ly/2HBTfUo
Please subscribe, rate and recommend!
Have a suggestion for a future topic or interview, or just want to say hi? Send to jsocol@cstx.gov.

Aug 9, 2020
Aug 9, 2020
26 min
After a multi-month, coronavirus-inspired break, we're back -- this time with a special miniseries: Four episodes that focus on the College Station's proposed budget for fiscal year 2021. We're calling it All Up In Your Budget.
The idea is to take a 330-page budget document and explain the big ideas in it, the changes caused by this health and economic crisis, how sustainable we think those are and what it means to our residents. This is a budget year like no other and we want to make sure that residents and taxpayers understand what's in it, what's not in it and why.
Fiscal Services Director Mary Ellen Leonard
Communications Director Jay Socol
View the entire proposed budget document at cstx.gov/budget

Aug 9, 2020
Aug 9, 2020
17 min
After a multi-month, coronavirus-inspired break, we're back -- this time with a special miniseries: Four episodes that focus on the College Station's proposed budget for fiscal year 2021. We're calling it All Up In Your Budget.
The idea is to take a 330-page budget document and explain the big ideas in it, the changes caused by this health and economic crisis, how sustainable we think those are and what it means to our residents. This is a budget year like no other and we want to make sure that residents and taxpayers understand what's in it, what's not in it and why.
Fiscal Services Director Mary Ellen Leonard
Communications Director Jay Socol
Episode-4: Capital projects and tourism
View the entire proposed budget document at cstx.gov/budget

Aug 9, 2020
Aug 9, 2020
19 min
After a multi-month, coronavirus-inspired break, we're back -- this time with a special miniseries: Four episodes that focus on the College Station's proposed budget for fiscal year 2021. We're calling it All Up In Your Budget.
The idea is to take a 330-page budget document and explain the big ideas in it, the changes caused by this health and economic crisis, how sustainable we think those are and what it means to our residents. This is a budget year like no other and we want to make sure that residents and taxpayers understand what's in it, what's not in it and why.
Fiscal Services Director Mary Ellen Leonard
Communications Director Jay Socol
Episode-4: Capital projects and tourism
View the entire proposed budget document at cstx.gov/budget

Aug 9, 2020
Aug 9, 2020
22 min
After a multi-month, coronavirus-inspired break, we're back -- this time with a special miniseries: Four episodes that focus on the College Station's proposed budget for fiscal year 2021. We're calling it All Up In Your Budget.
The idea is to take a 330-page budget document and explain the big ideas in it, the changes caused by this health and economic crisis, how sustainable we think those are and what it means to our residents. This is a budget year like no other and we want to make sure that residents and taxpayers understand what's in it, what's not in it and why.
Fiscal Services Director Mary Ellen Leonard
Communications Director Jay Socol
Episode-4: Capital projects and tourism
You can view the entire proposed budget document at cstx.gov/budget.

Feb 26, 2020
Feb 26, 2020
27 min
The Dallis family has operated some of the most-iconic food and beverage destinations in College Station. Cafe Eccell may be their best-known restaurant, but they recently entered the highly competitive burger market through their new concept Burger Mojo.
In this episode, Economic Development Director Natalie Ruiz and Communications Director Jay Socol talk to Costa and Andreas Dallis about their legacy of business ventures and how difficult it is to remain relevant in a fast-growing, student-driven community. They even explain why they believe a burger joint in close proximity to so many other burger joints has a solid chance.
Meanwhile, Natalie also talks about the importance of redeveloping older commercial areas in College Station, and how her office has seen early success and is continuing that focus.
All Up In Your Business is now available via:
Please subscribe, rate and recommend!
Have a suggestion for a future topic or interview, or just want to say hi? Send to jsocol@cstx.gov.

Feb 11, 2020
Feb 11, 2020
28 min
Who better to open a Walk-On's Sports Bistreaux in College Station than a former walk-on to the Texas A&M football team? Cory ('08) and Jenny ('01) Davis are poised to open their business in south College Station -- their first foray into the restaurant business -- and talk about how College Station was the only city they ever considered for such a major endeavor.
Also in this episode, Economic Development Director Natalie Ruiz and Communications Director Jay Socol talk about how the City of College Station sometimes spots opportunities to help new businesses or developers find just the right location for whatever they want to bring to the market.
Finally, Nat shares updated info on some additional restaurants under development in south College Station or, as Jay calls it... "SoCol."
All Up In Your Business is now available via:
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Please subscribe, rate and recommend!

Dec 29, 2019
Dec 29, 2019
23 min
In terms of economic development, 2019 was a heckuva year for College Station.
Economic Development Director Natalie Ruiz -- who recently was recognized in public for the first time due to this podcast (such a diva...) -- and Communications Director Jay Socol reflect on some of the successes (and near-misses) from the past year + look ahead at what 2020 might bring in terms of new jobs and a diversified economy for College Station. Among the broad topics:
- 2020 bringing more focus to Northgate
- Why a grocer or Target near Northgate makes sense
- More quality jobs from FUJIFILM Dyosynth Biotechnologies
- What the former Sears location might become
- When CS and Texas A&M are chasing the same amenities
- "The big beaver nugget in the room"
- Nat finally announces Jay's preferred coffee fix is on the way!
Video version + transcript: http://bit.ly/2Q8Dw11
All Up In Your Business is now available via:
- Podbean
- Apple Podcasts
- Google Play
- Spotify
- Stitcher
Please subscribe, rate and recommend!

Sep 25, 2019
Sep 25, 2019
20 min
We hear it all the time:
"Hey, College Station, how come you don't bring a [fill in the blank] to town?"
Or the other side of that is, "Hey, bozos, why do you keep bringing more [fill in the blank] to our city?"
First, some of you have anger issues. Seriously, though, a lot of people don't understand:
- What the city can be credited for bringing to town
- What the city should not be credited/blamed for bringing to town
- What our economic development staff is actively recruiting to CS
In this episode of AUIYB, College Station Economic Development Director Natalie Ruiz and Communications Director Jay Socol discuss all these points, as well as some things about Post Oak Mall you may not have known. (cliff-hanger!)
** Click here for video pod and show transcript **
Subscribe (rate, review, recommend...) to All Up In Your Business at your favorite podcast source:
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Send questions and comments to jsocol@cstx.gov
Learn more about locating your business or HQ in College Station by visiting grow.cstx.gov.
